Harsha Gangadharbatla

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One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacyprotected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of(More)
Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book is new,(More)
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