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  • Hao Su-li
  • 2010 International Conference on Logistics…
  • 2010
Based on the reality of China's commercial banks, the article designed the customer lifetime value appraisal indicator system, furthermore the unascertained clustering have been applied to establish the customer segmentation model of commercial banks. By accounting the customer segmentation model, all of the customers of commercial banks have been divided(More)
  • Hao Su-li
  • 2009 16th International Conference on Industrial…
  • 2009
One of the difficulties of commercial banks is how to determine the profitability customer, and then consider them as the key of marketing. Base on the customer lifetime value, the paper analyze the current value, the potential value, the currency value and the non-currency value of the commercial banks customer. The customer lifetime value of commercial(More)
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