Hanna-Kaisa Ellonen

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AbstrAct The aim of this article is to provide a holistic exploration of the development of the business model of a magazine Web site, and of the factors behind its success. The discussion is based on an explorative case study of a successful Finn-ish magazine publisher and its Web site. We use triangulated data (interviews, observation, statistical data,(More)
Keywords: Virtual community Participation Sense of virtual community Uses and gratifications Approach a b s t r a c t Sense of virtual community (SOVC) reflects the feeling that individual members have of belonging to an online social group. Yet there is a lack of investigation focusing on its individual-level antecedents. We argue that in order to enhance(More)
In line with the development of new media, newspaper companies are facing drastic changes in their competitive environment. Managing change requires both new capabilities and frames of thinking. Organizational learning can be understood as the increase of shared organizational knowledge through changing the social practices, which, in turn, consist of(More)