Hanna-Kaisa Ellonen

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Keywords: Virtual community Participation Sense of virtual community Uses and gratifications Approach a b s t r a c t Sense of virtual community (SOVC) reflects the feeling that individual members have of belonging to an online social group. Yet there is a lack of investigation focusing on its individual-level antecedents. We argue that in order to enhance(More)
Online communication technologies enhance the ability of firms to engage in ongoing dialogue with their customers and leverage valuable knowledge. However, there is little formal research on virtual customer communities. The aim of this paper is to offer new insights of the different customer roles and business benefits of virtual customer community-based(More)
AbstrAct The aim of this article is to provide a holistic exploration of the development of the business model of a magazine Web site, and of the factors behind its success. The discussion is based on an explorative case study of a successful Finn-ish magazine publisher and its Web site. We use triangulated data (interviews, observation, statistical data,(More)
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