Hanna-Kaisa Ellonen

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0747-5632/$ see front matter 2011 Elsevier Ltd. A doi:10.1016/j.chb.2011.06.018 ⇑ Corresponding author. Tel.: +358 40 480 9428; fa E-mail addresses: lisbeth.tonteri@gmail.com (L. (M. Kosonen), hanna-kaisa.ellonen@lut.fi (H.-K. Ellone Tarkiainen). 1 Fax: +358 5 621 7299. Sense of virtual community (SOVC) reflects the feeling that individual members have of(More)
The aim of this article is to provide a holistic exploration of the development of the business model of a magazine Web site, and of the factors behind its success. The discussion is based on an explorative case study of a successful Finnish magazine publisher and its Web site. We use triangulated data (interviews, observation, statistical data, customer(More)
In line with the development of new media, newspaper companies are facing drastic changes in their competitive environment. Managing change requires both new capabilities and frames of thinking. Organizational learning can be understood as the increase of shared organizational knowledge through changing the social practices, which, in turn, consist of(More)
Online communication technologies enhance the ability of firms to engage in on-going dialogue with their customers and leverage valuable knowledge. However, there is little formal research on virtual customer communities. The aim of this paper is to offer new insights of the different customer roles and business benefits of virtual customer community-based(More)
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