Hanadi Haddad

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Advergames played on computers can be persuasive forms of advertising, especially when players are highly involved or experience telepresence (‘‘being there’’ in the game). But 30-s TV commercials also deliver high levels of telepresence. Online-video interactive TV commercials, which can combine a TV commercial and an advergame, potentially deliver double(More)
visual representations for character-agents are more effective for information delivery than realistic visual representations for character-agents. For these studies, a selection of three visual treatments of a character-agent will be chosen from the spectrum of iconic photorealistic (realistic) to abstracted schematic (abstract) representation (McCloud(More)
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