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Dynamic capabilities enable firms to reconfigure limited resources or relative strengths to respond to rapid changes in market conditions. This study considers the central role of IT in creating and enhancing dynamic capabilities by analyzing the essential determinants of dynamic marketing capabilities and proposing a model that includes market orientation,(More)
To make judicious budget and resource allocation decisions, it is essential to understand the characteristics and performance of keywords used by target shoppers. Taking the approach of understanding consumers' information needs, we construct a goal-related keyword characterization framework. Most search keywords exhibit more than one of the following(More)
Xiao Fang is an assistant professor of information systems at the David Eccles School of Business, university of utah. He received his Ph.D. in management information systems from the university of Arizona. His current research interests are in the areas of business intelligence, social computing, and data mining. His research has been published in journals(More)
In order to better explain and predict consumers' preferential choices of software products, we propose an integrated reconceptualization of IT that incorporates the tool, proxy and ensemble views of IT. We also develop a choice-based conjoint model to incorporate the product attributes, external control factors, user perceptions, and contextual factors to(More)
While information technology is increasingly ubiquitous globally, the pace at which the technology has disseminated varies in different regions. We study technology acceptance by working individuals in the Arabian region, which has recorded substantial growths in technology infrastructure and deployments. We focus on gender because the Arabian region has a(More)