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Dynamic capabilities enable firms to reconfigure limited resources or relative strengths to respond to rapid changes in market conditions. This study considers the central role of IT in creating and enhancing dynamic capabilities by analyzing the essential determinants of dynamic marketing capabilities and proposing a model that includes market orientation,(More)
web site navigability refers to the degree to which a visitor can follow a web site’s hyperlink structure to successfully find information with efficiency and ease. In this study, we take a data-driven approach to measure web site navigability using web data readily available in organizations. guided by information foraging and information-processing(More)
To make judicious budget and resource allocation decisions, it is essential to understand the characteristics and performance of keywords used by target shoppers. Taking the approach of understanding consumers’ information needs, we construct a goal-related keyword characterization framework. Most search keywords exhibit more than one of the following(More)
While information technology is increasingly ubiquitous globally, the pace at which the technology has disseminated varies in different regions. We study technology acceptance by working individuals in the Arabian region, which has recorded substantial growths in technology infrastructure and deployments. We focus on gender because the Arabian region has a(More)
In order to better explain and predict consumers’ preferential choices of software products, we propose an integrated reconceptualization of IT that incorporates the tool, proxy and ensemble views of IT. We also develop a choice-based conjoint model to incorporate the product attributes, external control factors, user perceptions, and contextual factors to(More)