Han Jiao

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Trust and reputation systems are widely adopted in the e-commerce environment to help buyers choose trustworthy sellers. It is a normal thought that the higher the reputation is, the more trustworthy its holder should be. However, our research discloses that under certain circumstances, a high-reputation seller has greater intention to cheat, which means(More)
Trust and reputation systems are widely adopted to help on-line consumers choose trustworthy suppliers. One problem is that consumers are only attracted by high-reputation holders, which disadvantages the newcomers entering the market, even they provide better goods or services. In this paper, we propose an online supplier selection model in which online(More)
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