Haiying Ou

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O2O E-commerce is booming. The consumer trust is important to the development of O2O, so this paper studies the related factors of consumer trust degree of O2O in four dimensions, including customer factor, vendor factor, website platform factor and transaction environment factor. We set up a comprehensive evaluation method based on Analytical Hierarchy(More)
According to the characteristics of the IT system construction and the practicality of enterprise application, this study proposes the IT system business support ability evaluation system and establishes the evaluation criteria. Finally this study carries on the evaluation system based on an example of verification, turning out to be of practical(More)
Online advertising has become one of the hottest topic in the internet industry because of its great success in creating value to advertisers, web publishers, search engines and consumers. Based on the perishable property of online display advertising spaces, in this paper, it proposes an optimal model about the slot capacity allocation of a certain space(More)
Being at the primary stage, China mobile payment industry cries for a proper business mode between mobile operator and finance organization which are the keys in the industry chain. In this paper, we study this issue by using game theory. First, we present a three-person game model among these three players, i.e., government, mobile operator and finance(More)
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