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Customer relationships and the small software firm: A framework for understanding challenges faced in marketing
TLDR
This paper identifies the major marketing challenges small software firms face during their growth and internationalization processes during the beginning of the next millenium. Expand
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Corporate Business Model Transformation and Inter-Organizational Cognition : The Case of Nokia
This article distinguishes between a firm’s corporate business model and business models of its various business units. Our aim is to provide new insights into how executives’ cognitive processes canExpand
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The marketing strategy of a project-based firm: The Four Portfolios Framework
The purpose of this paper is to address the simultaneous management of multiple business relationships and multiple projects in the marketing strategy of the project-based firm. The research questionExpand
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Relationships and project marketing success
Project operations are a dominating mode of international business. Managing relationships and networks is crucial to project marketing success both at the level of the individual project and at theExpand
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Creating Novel Consumer Value vs. Capturing Value: Strategic Emphases and Financial Performance Implications
Business researchers have a growing interest in value creation perspectives to firm strategy. The present article provides a novel examination of the financial performance implications of strategicExpand
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Individuals’ Affect-Based Motivations to Invest in Stocks: Beyond Expected Financial Returns and Risks
The purpose of this article is to study whether an individual investor's affect towards a company causes him extra motivation to invest in the company's stock, over and beyond expected financialExpand
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A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business
INTRODUCTION Marketing researchers increasingly recognize the fact that individuals may come to have perception- and affect-laden relationships to companies that may influence their personalExpand
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Significance of corporate brand for business-to-business companies
Recent years have witnessed growing interest in industrial/business-tobusiness (B2B) brands (Lynch and De Chernatony 2007; Michell, King and Reast 2001; Thompson, Knox and Mitchell 1998; Bendixen,Expand
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Corporate Marketing in the Stock Market: The Impact of Company Identification on Individuals’ Investment Behaviour
Purpose – The purpose of this article is to contribute to corporate marketing literature by examining how an individual’s identification with a company influences their willingness to invest in theExpand
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