• Publications
  • Influence
The factors of female taxi drivers’ speeding offenses in Taiwan
Females choosing taxi driving as a career is rare, therefore, investigating such samples is often difficult. Speeding is one of the most common driving violations, however, there has been no researchExpand
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Information format-option characteristics compatibility and the compromise effect
When consumers make a decision under preference uncertainty, they often select the compromise choice. Since the compromise effect of the middle option stems from the relational properties of theExpand
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CEO succession in family firms: Stewardship perspective in the pre-succession context
CEO succession is a key theoretical and empirical issue in the fields of organizations and strategic management. Previous studies investigating the influences and effects of CEO succession mostlyExpand
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Ambiguity aversion in the long run: Repeated decisions under risk and uncertainty
In two experiments, decision makers chose between risky and ambiguous gambles under conditions of both single (unrepeated) and multiply repeated choices. The gambles were presented either as modifiedExpand
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  • Open Access
A comprehensive analysis of factors leading to speeding offenses among large-truck drivers
Much research has demonstrated that speeding is the most common offense among car drivers. However, few studies have focused on this offense among drivers of large trucks. This paper investigates theExpand
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Impact of regulatory focus on ambiguity aversion
Although prior research has shown that some people prefer a risky to an ambiguous option, this study further proposes that people's regulatory focus (promotion vs. prevention) might influence theirExpand
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  • Open Access
A rational normative model of international expansion: Strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Ever since Hamel and Prahalad propose the importance of the strategic intent perspective, understanding the relationship between entrepreneurial ambitions and an international expansion strategyExpand
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A preemptive power to offensive patent litigation strategy: Value creation, transaction costs and organizational slack
Offensive patent litigation is an increasingly important part of the firm's corporate strategy to protect the values of its intellectual property rights. Building on the value creation andExpand
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How promotional frames affect upgrade intentions
  • H. Liu
  • Economics
  • 1 December 2013
This article explores how sales package frames (bundle vs. free gift) influence consumers’ cost assignments of target items (focal vs. supplementary) in durable product categories. The frames mayExpand
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