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Amount of purchase in a restaurant was larger when background music was soft than when loud, confirming prior research. Type of music (soft rock or classical) did not matter.
From an integration of distraction-conflict theory and cognitive dissonance theory, it was hypothesized that distraction would increase, rather than disrupt, the proarguing of persons who had been given high choice to engage in discrepant behaviour, and would increase, rather than disrupt, the counterarguing of persons who had been given low choice to… (More)
From an Elaboration Likelihood Model perspective, it was hypothesized that postexposure awareness of deceptive packaging claims would have a greater negative effect on scores for purchase intention by consumers lowly involved rather than highly involved with a product (n = 40). Undergraduates who were classified as either highly or lowly (ns = 20 and 20)… (More)
In a 2 x 2 completely randomized factorial experiment, 24 women and 16 men rated the perceived effectiveness of an earthquake preparedness advertisement which contained either a picture or no picture of prior earthquake damage and contained either statistics or no statistics on likelihood of an earthquake. A main effect for superiority of the picture was… (More)
A descriptive survey of a stratified random sample of 326 undergraduates from a large, diverse university in Los Angeles was conducted to assess whether resistance to online shopping might be, in part, related to negative social perceptions of those who shop online. Indirect questioning showed that students perceived online student shoppers as more lazy and… (More)