Guiomar Martín-Herrán

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This article examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two manufacturers of competing brands and one retailer. The competing manufacturers act as leaders that play a simultaneous and noncooperative game. They fix their transfer prices by taking into account(More)
We study the relationship between the pricing and advertising decisions in a channel where a national brand is competing with a private label. We consider a differential game that incorporates the carryover effects of brand advertising over time for both the manufacturer and the retailer and we account for the complementary and competitive roles of(More)
We consider a noncooperative differential game where a retailer sells her own private label in addition to the manufacturer’s brand. We assume that each brand’s goodwill evolves according to a modified Nerlove-Arrow dynamics, in such a way that the advertising effort of one brand hurts the competitor’s goodwill stock. We characterize FeedbackStackelberg(More)
The paper revisits the advertising differential game suggested by Leitmann and Schmitendorf [1]. We put the model into perspective and discuss the related issues of (i) state separable (or linear-state) games and (ii) open-loop equilibria that are feedback equilibria which are constant with respect to state. 2010 Elsevier Inc. All rights reserved.
We study the impact of foresight in a transboundary pollution game; i.e. the ability of a country to control its emissions taking into account the relationship between current emissions and future levels of pollution and thus on future damages. We show that when all countries are myopic, i.e., choose the ’laisser-faire’ policy, their payoffs are smaller(More)