Guicheng Shi

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This paper identifies the key dimension of customer asset management capabilities by reviewing most extant literatures intensively and extensively. Then attention is paid to the development of measurement model of customer asset management capabilities by collecting data from enterprises in China and finally their impacts on business performance are(More)
This paper explores the relationship between brand equity and customer relationship management by examining the roles of corporate reputation and hypotheses are proposed and tested in the context of an empirical study among customers of financial institutions in China. The empirical findings confirm the validity of the framework and afford various insights(More)
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