Gregory S. Tseytin

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Targeted marketing is an increasing trend in advertising with companies attempting to send heavily customised mail shots to only that subset of customers identified as likely to be interested. This requires detailed demographic data on the target group and, when the customer is identified by virtue of having paid by credit card or ordered by mail, such data(More)
Data mining concepts are used frequently throughout the transportation research sector. This article examines the concept of the market basket technique as a means of gaining more insight into public transport users’ demands. The article proposes a method that uses various data attributes of passenger records to infer the same customer in a different week(More)
A system of formal reasoning, termed object-oriented logic (OOL), is presented which is based on the logical concepts present in modern computer programming and not related directly to predicate logic. It is expected to be eecient in deriving simple conclusions when information is centered around objects and in combining independently designed subsystems.(More)
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