Gregory Moody

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Because violations of information security (ISec) and privacy have become ubiquitous in both personal and work environments, academic attention to ISec and privacy has taken on paramount importance. Consequently, a key focus of ISec research has been discovering ways to motivate individuals to engage in more secure behaviors. Over time, the protection(More)
Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the(More)
1 Information systems journal rankings and ratings help scholars focus their publishing efforts and are widely used surrogates for judging the quality of research. Over the years, numerous approaches have been used to rank IS journals, approaches such as citation metrics, school lists, acceptance rates, and expert assessments. However, the results of these(More)
Non-work-related personal use of the Internet within organizations has received increased attention from scholars. We increase previous understanding of this phenomenon by proposing a novel model based on the theory of interpersonal behavior (TIB). The TIB includes previous researched constructs (i.e., attitudes, social influence, and intentions) as well as(More)
Usability is a key component of websites that are commercially successful. Interactivity has been inconclusively linked to website usability. This study strengthens the theoretical understanding of how interactivity affects usability by measuring user satisfaction—a subconstruct of usability—across bookstore and e-card websites. We build on theoretical(More)
Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website therefore depends on its ability to improve consumers’ perceptions of privacy assurance. Seals and assurance statements are mechanisms often used to increase this assurance; however, the findings of the extant literature regarding the effectiveness(More)
As competition increases in the online world, website owners will investigate ways in which they can attract more users. Additionally, many consumers suffer ever-increasing time limitations when browsing for a particular item on a website. Users can become frustrated and stressed when they are unable to find those items due to poor information scent, or(More)