Gordon D. Mandry

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Online search behaviour is analysed using a novel methodology based on an international panel of two million users. Consumer search is measured by the size and distribution of online consideration sets and the use of price comparison engines in a range of US and UK consumer markets. It is shown that most online researchers who are considering competing(More)
Web marketing is now an integral part of a bank’s overall marketing strategy. It fulfils two main purposes: (1) it raises awareness of the bank’s brand and provides information so that existing and potential customers can conduct detailed research into the bank’s products and services, and (2) it is a service channel for customers to carry out banking(More)
With the increasing use of internet, users are accessing information and services easily through various media like social communication, multimedia content, online shopping and banking services etc. It becomes challenging task to accurately identify and differentiate normal and suspicious user behavior. Various businesses need information of next user(More)
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