Gezinus J. Hidding

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Recently, " dot-com " startups relied on the well-known concept of " first-mover advantage " to justify huge marketing expenses and large financial losses. The idea was that once the firm had gathered customers, it would keep those customers because it had a first-mover advantage. But was that assumption valid? We analyzed whether first-mover advantage(More)
We model the diffusion of IT outsourcing via announcements about IT outsourcing deals. We estimate a lognormal diffusion curve to test whether IT outsourcing follows a pure diffusion process or there are contagion effects involved. The methodology permits us to study the consequences of outsourcing events, especially mega-deals with IT contract amounts that(More)