Geoff Easton

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a r t i c l e i n f o Keywords: Case study research Critical realism MIS Causality Case study research is the most popular research method for researchers in industrial marketing. However despite a number of attempts the problem of satisfactorily justifying the use of case research remains. This paper proposes critical realism as a coherent, rigorous and(More)
a r t i c l e i n f o A new concept, commitments, is introduced and defined as " agreements between two or more social actors to carry out future actions " and its incorporation into, and articulation of, the actors–resources–activities model described. Commitments are distinguished from the concept of commitment as traditionally used in(More)
...And in the Blue Corner For over ten years, Shelby Hunt and Paul Anderson have conducted a debate on the appropriate epistemological and methodological foundations for marketing and consumer research. They are by no means the only protagonists in this long debate which is part of a much larger philosophical discussion throughout the social sciences. It(More)
The B2B e-commerce bubble appears to have burst. In the breathing space that has emerged we have chosen to attempt to conceptualise the relationship between two kinds of B2B markets and two types of e-technology. The market forms we have labelled “competitive” and “relational”. The former is based on the classical economic notion of purely competitive(More)
Introduction In a plenary session at last year's IMP conference a number of academics, of which I was one, debated the issue of relevance. This was not the first time that such a debate has occurred and it is clear that it will not be the last since opinions are divided, often sharply. In this paper I attempt to examine the issue from a broader perspective(More)
The paper describes exploratory research into the nature of IMP conference papers with particular focus on content. A qualitative analysis of the proceedings of the 16 annual IMP conference is presented. The results provide insights into the diversity of academic thought that fuels the development of the IMP network and allows us to begin charting the(More)
a r t i c l e i n f o In this paper, we introduce empirical evidence showing how mental simulation was used as a heuristic strategy in an industrial network context. The mental network simulations observed are consistent with the Recognition-Primed Decision (RPD) model, according to which intuitive thinking allows managerial experience to be translated into(More)
In a previous paper we set out an approach towards network analysis and explanation that used social capital as a key concept. In the research reported here the focal social actors are entrepreneurs and the social capital is that which is involved in the relationships they have with other actors on whom they rely for resources. One unusual aspect of the(More)
a r t i c l e i n f o This paper addresses the nature of temporality in business networks. Approaches to temporality generally employ a dualistic approach: time can be understood as social and natural, tensed and untensed, subjective and objective, kairos or chronos, agency and structure. We examine these two approaches and suggest that the problem for(More)