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Abstract The sales lead black hole—the 70% of leads generated by marketing departments that sales representatives do not pursue—may result from competing demands on sales reps' time. Using the… Continue Reading
Academics and practitioners alike recognize that user-generated content UGC, such as blog posts, help not only predict but also boost performance e.g., sales. However, the role of competition in the… Continue Reading
Extant research has focused on the detection of fake reviews on online review platforms, motivated by the well-documented impact of customer reviews on the users’ purchase decisions. The problem is… Continue Reading
Theories of knowledge reuse posit two distinct processes: reuse for replication and reuse for innovation. We identify another distinct process, reuse for customization. Reuse for customization is a… Continue Reading