Gary P. Packham

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AbstrAct This chapter introduces the role of Web sites and e-commerce in the development and growth of global higher education start-ups. The extant concepts, research, and experiences the chapter builds on is the literature concerning e-commerce and small-and medium-sized enterprises (SMEs) together with published research on global start-ups. It argues(More)
The potential of the Internet to both geographically expand customer bases and provide a source of sales growth has led to a rapid embracement of the Internet by a majority of small businesses in the United Kingdom. However, many studies suggest that much of this adoption takes the form of simple Web sites representing little more than an electronic(More)
Please note: Changes made as a result of publishing processes such as copy-editing, formatting and page numbers may not be reflected in this version. For the definitive version of this publication, please refer to the published source. You are advised to consult the publisher's version if you wish to cite this paper. Purpose This study investigates student(More)
This study demonstrates a novel form of business analytics, respecting the quality of the data available (allowing incompleteness in the data set), as well as engaging with the uncertainty in the considered outcome variable (inclusive of Don't Know (DK) responses). The analysis employs the NCaRBS technique, based on the Dempster–Shafer theory of evidence,(More)
The potential of the Internet to both geographically expand customer bases and provide a source of sales growth has led to a rapid embracement of the Internet by a majority of small businesses in the United Kingdom. However, many studies suggest that much of this adoption takes the form of simple Web sites representing little more than an electronic(More)
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