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A Benefit Congruency Framework of Sales Promotion Effectiveness
Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address theExpand
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Role of GABAergic Inhibition in Shaping Odor-Evoked Spatiotemporal Patterns in the Drosophila Antennal Lobe
Drosophila olfactory receptor neurons project to the antennal lobe, the insect analog of the mammalian olfactory bulb. GABAergic synaptic inhibition is thought to play a critical role in olfactoryExpand
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Intensity versus Identity Coding in an Olfactory System
We examined the encoding and decoding of odor identity and intensity by neurons in the antennal lobe and the mushroom body, first and second relays, respectively, of the locust olfactory system.Expand
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Transformation of Olfactory Representations in the Drosophila Antennal Lobe
Molecular genetics has revealed a precise stereotypy in the projection of primary olfactory sensory neurons onto secondary neurons. A major challenge is to understand how this mapping translates intoExpand
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Dynamical representation of odors by oscillating and evolving neural assemblies
  • G. Laurent
  • Biology, Medicine
  • Trends in Neurosciences
  • 1 November 1996
Although smells are some of the most evocative and emotionally charged sensory inputs known to us, we still understand relatively little about olfactory processing and odor representation in theExpand
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Transient Dynamics versus Fixed Points in Odor Representations by Locust Antennal Lobe Projection Neurons
Projection neurons (PNs) in the locust antennal lobe exhibit odor-specific dynamic responses. We studied a PN population, stimulated with five odorants and pulse durations between 0.3 and 10 s. OdorExpand
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Olfactory representations by Drosophila mushroom body neurons.
Learning and memory has been studied extensively in Drosophila using behavioral, molecular, and genetic approaches. These studies have identified the mushroom body as essential for the formation andExpand
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Using noise signature to optimize spike-sorting and to assess neuronal classification quality
We have developed a simple and expandable procedure for classification and validation of extracellular data based on a probabilistic model of data generation. Expand
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Odorant-induced oscillations in the mushroom bodies of the locust
Kenyon cells are the intrinsic interneurons of the mushroom bodies in the insect brain, a center for olfactory and multimodal processing and associative learning. These neurons are small (3–8 micronsExpand
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Temporal Representations of Odors in an Olfactory Network
The responses of projection neurons in the antennal lobe of the locust brain (the functional analog of mitral–tufted cells in the vertebrate olfactory bulb) to natural blends and simple odors wereExpand
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