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CONSUMER BEHAVIOR : A
Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domainspecific scholarly contributions are discussed, alongExpand
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Market prominence biases in sponsor identification: Processes and consequentiality
It has been recently suggested that sponsor identification may be biased in favor of prominent brands. All things equal, consumers are more likely to attribute sponsorship to brands that theyExpand
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Indulgence as Self Reward for Prior Shopping Restraint
This research investigates the effects of refraining from a purchase temptation at one point in time on choices made at a subsequent opportunity to purchase or consume a tempting product. FourExpand
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Consumer Involvement and Deception from Implied Advertising Claims
Results from Experiment 1 reveal that consumers highly involved in processing an advertisement are likely to make invalid inferences from incomplete-comparison claims at the time of processing and,Expand
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The Role of Myth in Creative Advertising Design: Theory, Process and Outcome
Abstract In an empirical study using five real-world creative teams from an advertising agency, participants were given a strategic brief for a new beverage product and asked to design the layout forExpand
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Relatedness, Prominence, and Constructive Sponsor Identification
Proper identification of event sponsors is a key concern in sponsorship communication. Although practitioners have assumed that event sponsors are identified primarily through pure recollection, theExpand
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How Event Sponsors Are Really Identified: A (Baseball) Field Analysis
ABSTRACT Event sponsors often do not receive proper credit for their efforts. This issue was examined in a field study involving over 300 baseball fans attending minor league games during the summerExpand
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Perceived Source Variability Versus Familiarity: Testing Competing Explanations for the Truth Effect
This article tests 2 competing explanations for the truth effect, the finding that repeated statements are believed more than new statements. Previous research has put forth 2 explanations for thisExpand
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Where there is a Will, is there a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions
We demonstrate the effect of consumers’ lay theories of self-control on goal-directed behavior as evidenced by New Year’s and other resolutions. Across three studies, we find that individuals whoExpand
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