G. Hubona

Publications42
h-index20
Citations3,846
Highly Influential Citations335
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Using PLS path modeling in new technology research: updated guidelines
TLDR
This paper provides updated guidelines of how to use PLS and how to report and interpret its results. Expand
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Information technology (IT) in Saudi Arabia: Culture and the acceptance and use of IT
TLDR
The unified theory of acceptance and use of technology (UTAUT), a model of the user acceptance of IT, synthesizes elements from several prevailing user acceptance models. Expand
  • 629
  • 43
The mediation of external variables in the technology acceptance model
TLDR
TAM specifies a pathway of technology acceptance, from external variables to beliefs, attitudes, and system usage. Expand
  • 369
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Individual differences and usage behavior: revisiting a technology acceptance model assumption
TLDR
A critical assumption of the Technology Acceptance Model (TAM) is that its belief constructs - perceived ease of use (PEOU) and perceived usefulness (PU) - fully mediate the influence of external variables, those relating to the specific task, the technology, and user differences. Expand
  • 272
  • 11
A Scientific Basis for Rigor in Information Systems Research
TLDR
We frame different research approaches- positivist research, interpretive research, action research, and design research-in the forms of modus ponens and modus tollens. Expand
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The relative contributions of stereo, lighting, and background scenes in promoting 3D depth visualization
TLDR
The use of object shadows as depth cues enhances the accuracy (but not the speed) of object positioning, but does not enhance the accuracy or the speed of object resizing. Expand
  • 170
  • 10
The effects of gender and age on new technology implementation in a developing country: Testing the theory of planned behavior (TPB)
TLDR
We investigate the effects of gender, age and education on new technology implementation in Saudi Arabia, a technologically developing country, using the Theory of Planned Behavior. Expand
  • 227
  • 9
Cultural Impacts on Acceptance and Adoption of Information Technology in a Developing Country
TLDR
This study investigates technology adoption behavior of Saudi Arabian knowledge workers using desktop computers within the context of TAM2, and the unique effects of Saudi culture on IT adoption within the developing, non-Western, country. Expand
  • 87
  • 7
  • PDF
The effects of motion and stereopsis on three-dimensional visualization
TLDR
Three-dimensional visualization can enhance the perception of three-dimensional objects displayed on a two-dimensional computer screen. Expand
  • 43
  • 4
The influence of external variables on information technology usage behavior
TLDR
The Technology Acceptance Model (TAM) predicts the user acceptance of end-user applications by specifying causal relationships among external variables, belief and attitudinal constructs, and actual usage behavior. Expand
  • 57
  • 4
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