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  • Influence
How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation
Previous research has conceptualized and modeled customer orientation (CO) in one of two ways: as a psychological phenomenon antecedent to critical job states (i.e., stress and engagement) or asExpand
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Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis
The authors combine findings from 155 samples of more than 31,000 salespeople to test alternative models of antecedents and consequences of adaptive selling behavior (ASB) and customer orientationExpand
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The Information Content of Advertising: A Meta-Analysis
Abstract The amount of information contained in advertising is an important issue to scholars, critics, and users of advertising. Almost 60 studies have used a procedure introduced in 1977 by ResnikExpand
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Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies
This study uses responses from a survey of marketing professionals in a structural equation model linking antecedents and consequences of two dimensions of personal moral philosophies (idealism andExpand
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Gender differences in ethical perceptions of business practices: a social role theory perspective.
This study presents a meta-analysis of research on gender differences in perceptions of ethical decision making. Data from more than 20,000 respondents in 66 samples show that women are more likelyExpand
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Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research
TLDR
Correspondence analysis is an exploratory data analysis technique that scales the rows and columns of a rectangular data matrix in corresponding units so that each can be displayed graphically in the same low-dimensional space. Expand
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The Determinants of Cigarette Consumption: A Meta-Analysis
This study summarizes econometric findings from time-series research on the relationships between cigarette consumption and advertising, price, and income using a meta-analysis methodology. The studyExpand
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Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
Previous research demonstrates that rhetorical figures differentially affect the extent of ad processing. Specifically, tropes (a type of figure) deviate more from expected language use than schemes,Expand
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Proportional structural effects of formative indicators
Formative constructs must influence two or more distinct outcome variables for meaningful tests of the formative conceptualization. Because the construct mediates the effects of its indicators, theExpand
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