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  • Influence
International Marketing and Export Management
Chapter 1 - International Marketing and Exporting Chapter 2 - Bases of International Marketing Chapter 3 - The International Environment: Culture, Economic and Competition Chapter 4- TheExpand
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A Comparison of Response Characteristics from Web and Telephone Surveys
Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying generalExpand
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Ethical Attitudes of Future Business Leaders
Corporations have multiple stakeholder groups. One stakeholder group consists of undergraduate business students, who collectively constitute the future leadership of corporations. Given theExpand
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The Likert scale revisited: an alternate version
Gerald Albawn This study examined the effect of alternative scale formats on reporting of intensity of attitudes on Likert scales of agreement. A standard one-stage format and an alternate two-stageExpand
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The Survey Kit
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Research for Marketing Decisions
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A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples
With the exploding use of Internet surveys, research efforts and data quality are increasingly subject to the effects of respondents who do not give the required attention to survey questions and whoExpand
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Modeling New Product Screening Decisions
A variety of systematic procedures have been proposed to manage the task of evaluating potential new products at various stages of the development process. Kenneth Baker and Gerald Albaum have chosenExpand
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Empirical Research in International Marketing: 1976–1982
This paper reviews empirical research in international marketing published during the period 1976–82. The review focuses on what has been researched and how the research has been conducted. ThisExpand
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EFFECTIVENESS OF GOVERNMENT EXPORT ASSISTANCE FOR U.S. SMALLER‐SIZED MANUFACTURERS: SOME FURTHER EVIDENCE
Introduction and Methodology Current statistics indicate a considerable untapped potential in overseas markets, particularly for the smaller U.S. companies. The role of federal and individual stateExpand
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