Fumihiko Isada

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The aim of this research is to analyse quantitatively the influence which word-of-mouth communication in social networking, prospering today on the Internet, has had on consumer behaviour. In this study, the customer’s purchasing process was divided into decision making before a purchase and after-purchase satisfaction, and the influence on both of these in(More)
The aim of this research is to clarify the difference by industry segment or product characteristics as regards organisation management for an open innovation to raise R&D performance. In particular, the trait of the pharmaceutical industry is defined in comparison with IT component industry segment. In considering open innovation, both inter-organisational(More)
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