Fred Langerak

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a University of Groningen, School of Economics, Department of Marketing, P.O. Box 800, NL-9700 AV Groningen, The Netherlands b Rotterdam School of Management, Erasmus University, Department of Marketing Management, Office T10-16, P.O. Box 1738, NL-3000 DR Rotterdam, The Netherlands c Rotterdam School of Economics, Erasmus University, Office H15-19, P.O. Box(More)
This study uses data from matched sets of suppliers, manufacturers and customers to examine the influence of the manufacturer’s market orientation on the behaviors of salespersons and purchasers, the impact of these behaviors on relationships with customers and suppliers, and the effect of these relationships on the manufacturer’s financial performance. The(More)
Earlier adopters of a product or service tend to be more valuable than later adopters. Does this empirical generalization equally apply to earlier adopters of a multichannel retailer’s new online channel too? This study segments customers on the basis of their responses to a new online channel and investigates the effects of their online channel adoption on(More)
• A submitted manuscript is the author's version of the article upon submission and before peer-review. There can be important differences between the submitted version and the official published version of record. People interested in the research are advised to contact the author for the final version of the publication, or visit the DOI to the(More)
Opposing theories and conflicting empirical results with regard to the effect of development time on new product sales suggest the need for a contingency analysis into factors affecting this relationship. This study uses a unique combination of accounting and perceptual data from 129 product development projects to test the combined contingency effect of(More)
The focus of this study is on the challenges faced by managers in effectively dealing with the new management logic of increasing returns as the information and knowledge intensity of their transformation processes rises. Dealing with these challenges is especially relevant for companies currently making the transition from capital and physical labor(More)
This study empirically investigates the influence of the market-bound (i.e., interaction and network effects) on the firm-bound (i.e., scale and learning effects) selfreinforcing mechanisms, and their combined effect on product and organizational performance. The findings from a sample of 257 manufacturing firms reveal that interaction effects have a(More)