Franklin J. Carter

Learn More
The paper investigates the impact of the institutional aspects of the innovation±adoption process on the success of its implementation. More speci®cally, we concentrate on the adoption of ®ve information technologies using a data set from the aerospace and defense industries. We investigate such factors as advocacy, breadth of support, time of adoption, and(More)
The recent trend of e-detailing in the pharmaceutical industry aims to increase the effectiveness of promotion of prescription products to physicians at a less expensive way than traditional detailing. In the proposed promotion response model, the effect of e-detailing on new prescriptions is accounted for in the presence of traditional face-to-face(More)
  • 1