Frank Thomas Piller

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The Journal of Computer-Mediated Communication (JCMC, ISSN 1083-6101) is a web-based, peer-reviewed scholarly journal. Its focus is social science research on computer-mediated communication via the Internet, the World Wide Web, and wireless technologies. Within that general purview, the journal is broadly interdisciplinary, publishing work by scholars in(More)
User toolkits enable consumers to develop customized product applications without having dedicated technical knowledge. Applied in the field of handheld computing, toolkits are a very powerful instrument to meet the growing demand for customized mobile applications. In this paper, the theoretical principles and functionalities of user interaction toolkits(More)
Mass customization (MC), i.e. offering customers exactly what they want without losing in operational efficiency , has been positioned as a viable business strategy in ecommerce for many years. Still, many companies have failed in implementing profitable MC. We explain these failures by the lack of strategic capabilities in these firms and examine their(More)