Franco Berbeglia

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Social influence is ubiquitous in cultural markets and plays an important role in recommendations for books, songs, and news articles to name only a few. Yet social influence is often presented in a bad light, often because it supposedly increases market unpredictability. Here we study a model of trial-offer markets, in which participants try products and(More)
Social influence is ubiquitous in cultural markets, from book recommendations in Amazon, to song popularities in iTunes and the ranking of newspaper articles in the online edition of the New York Times to mention only a few. Yet social influence is often presented in a bad light, often because it supposedly increases market unpredictability. Here we study a(More)
The purchasing behaviour of consumers is often influenced by numerous factors, including the visibility of the products and the influence of other customers through their own purchases or their recommendations. Motivated by trial-offer and freemium markets and a number of online markets for cultural products, leisure services, and retail, this paper studies(More)
This paper considers trial-offer and freemium markets where consumer preferences are modeled by a multinomial logit with social influence and position bias. The social signal for a product i is of the form φ r i , i.e., its market share raised to power r. The paper shows that, when 0 < r < 1 and a static position assignment (e.g., a quality ranking) is(More)
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