Francisco Ruiz-Aliseda

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We study competitive interaction between two platform providers (such as two suppliers of videogame consoles or operating systems) that mediate between sellers of platform-based products (developers of games or applications) and buyers of such products (users of games or applications). Users and developers first trade with one of the platforms (users(More)
This paper shows that, after a 2002 European regulation prohibited the use of dealerexclusive territories, automobile franchise contracts in Italy introduced price ceilings and standards on verifiable marketing and service inputs, such as advertising and salespeople. The contracts also imposed quantity floors, a practice already in use before the regulatory(More)
A large portion of innovators do not patent their inventions. This is a relative puzzle since innovators are often perceived to be at the mercy of imitators in the absence of legal protection. In practice, innovators however invest actively in making their products technologically hard to reverse-engineer. We consider the dynamics of imitation and(More)
  • AT NORTHWESTERN, Umberto Garfagnini, +9 authors Huanxing Yang
  • 2012
We study social learning and innovation in an overlapping generations model, emphasizing the trade-off between marginal innovation (combining existing technologies) and radical innovation (breaking new ground). We characterize both short-term and long-term dynamics of innovation, and the intergenerational accumulation of knowledge. Innovation cycles emerge(More)
This paper analyzes how advertising can be used to mislead rivals in an oligopoly environment with demand uncertainty. In particular, we examine a two-period game in whichtwo firms each sell a differentiated product whose attractiveness vis-à-vis the competitor's product is unknown. In each period, a firm sets prices for its product and exerts an(More)
The literature on real options has provided new insights on how to manage irreversible capital investments whose payoffs are always uncertain. Two of the most important predictions from the theory are: (i) greater risk delays investment timing by firms, and (ii) greater risk increases the option value of waiting. This paper shows that these conclusions need(More)
We study an oligopoly model of entry over the product life cycle based on empirical evidence of demand for a new product growing over time and eventually falling. Yet, we assume that firms do not know ex ante when this can occur, which creates incentives to update information by delaying irreversible entry. Our model distinguishes and explains different(More)
We analyse how strategic competition between a green …rm and a brown competitor develops when their products are di¤erentiated along two dimensions: hedonic quality and environmental quality. The former dimension refers to the pure (intrinsic) performance of the good, whereas the latter dimension has a positional content: buying green goods satis…es the(More)
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