Francisco J. Martínez-López

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The main problem currently faced by market-oriented firms is not the availability of information (data), but the possession of appropriate levels of knowledge to take the right decisions. This is common background for firms. In this regard, marketing professionals and scholars highlight the necessity for knowing and explaining consumers' behaviour patterns(More)
The paper introduces a novel problem based on causal modeling in marketing where knowledge discovery is able to provide useful results (as shown in a real-world application). The problem features (with uncertain data and available expert knowledge) and the proposed multiobjective optimization approach makes genetic fuzzy systems to be a good framework to(More)
Keywords: Sense of telepresence Mental imagery Thought-imagery Imagination-imagery Cognitive elaboration Narrative transportation theory a b s t r a c t Substantial multidisciplinary research has established foundational support for the consumer behaviour phenomenon that underlies the experience of telepresence within online social networks and other(More)