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Woke-washing: “intersectional” femvertising and branding “woke” bravery
Purpose This paper aims to explore how and why ideas regarding “intersectional” approaches to feminism and Black activism are drawn on in marketing content related to the concept of being “woke”…
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To exist is to resist: Black Feminism in Europe
This book brings together activists, artists and scholars of colour to show how Black feminism and Afrofeminism are being practiced in Europe today, exploring their differing social positions in…
‘We’re all in this together’: Commodified notions of connection, care and community in brand responses to COVID-19
The current COVID-19 (coronavirus) global pandemic has resulted in a wave of advertising and marketing approaches that are based on commodified concepts of human connection, care and community in a…
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Resisting media marginalisation: Black women’s digital content and collectivity
ABSTRACT Based on analysis of 23 interviews, this paper examines how social media and online content is implicated in the collective, resistant and transnational media experiences of Black women in…
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Operationalizing Critical Race Theory in the Marketplace
Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand and transform the insidious ways in which race…
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Watching me watching you: Black women in Britain on YouTube
YouTube and video bloggers (vloggers) have been a source of academic interest, yet few studies explore the representation or experiences of Black women on YouTube. The video blogs (vlogs) of Black…
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Memes, digital remix culture and (re)mediating British politics and public life
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An African City: Black Women's Creativity, Pleasure, Diasporic (Dis)Connections and Resistance Through Aesthetic and Media Practices and Scholarship
How do Black women engulf themselves in the politics of being and becoming through everyday existence, aesthetics and media practices in creative, pleasurable, diasporic and resistant ways? How are…
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Spectacularized and Branded Digital (Re)presentations of Black People and Blackness
Digital racism and the online experiences of Black people have been foregrounded in vital contemporary research, particularly Black scholarship and critical race and digital studies. As digital…
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Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market
Extant research on bodily commodification emphasizes contexts, where market actors can pursue commodification in relatively unconstrained ways. However, scant research examines how marketers foster…
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