Francesca Dall’Olmo Riley

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The discovery of a new chemical element with atomic number Z=117 is reported. The isotopes (293)117 and (294)117 were produced in fusion reactions between (48)Ca and (249)Bk. Decay chains involving 11 new nuclei were identified by means of the Dubna gas-filled recoil separator. The measured decay properties show a strong rise of stability for heavier(More)
Two academic Journals (the Journal of Brand Management and the Journal of Product and Brand Management) are entirely devoted to the study of brands. In addition, a number of special issues have focused on specific topics in branding, for instance the Journal of Business and Industrial Marketing (2007) Special Issue on Branding in Industrial Markets, the(More)
The strong correlation between consumer attitudes towards brands and the brands’ market shares or usage levels is well known. This attitudinal evidence, however, mainly relates to sectors where there are large, well established brands. This raises the question of what happens in fragmented markets where there is a proliferation of small, mostly not very(More)
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