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Principles and practice of marketing
This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwick to offer a contemporary perspective on marketing, with the latest digital developments and
Internet retailing: the past, the present and the future
Purpose – The primary aim of this paper is to critically review the literature that explicitly addresses the adoption, application and impact of internet technologies, by retailers, for the promotion
Retailer adoption of the Internet – Implications for retail marketing
To date, most of the commentary on the impact of the Internet on retail marketing has been anecdotal, offering exaggerated speculative forecasts of its future potential. One view contends that the
Cyber retailing in the UK: the potential of the Internet as a retail channel
A myriad opinions have been propounded to explain how “cyberspace” can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to
E-strategy in the UK retail grocery sector
After a decade of Internet trading, retailers in the UK have experienced mixed fortunes with their Internet-based ventures. Online shopping success stories include; Tesco’s, which has positioned
New perspectives in internet retailing: a review and strategic critique of the field
Purpose – The primary aim of this paper is to critically review the literature that explicitly addresses the adoption and application of internet technologies, by retailers, for the promotion and
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