Fen-Fen Huang

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Mobile apps provide diverse services and various convenient functions. This study applied the modified technology acceptance model (MTAM) in information systems research to the use of the mobile hospital registration system in Taiwan. The MTAM posits that perceived ease of use and perceived usefulness of technology influence users' attitudes toward using(More)
The purpose of this study was to investigate road runners’ customer behavior regarding smart wearable devices through an extension of the Technology Acceptance Model. A total of 314 road runners participated in the study, and a regression model was formulated to measure the relationships among variables in the conceptual model. The results revealed that(More)
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