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The authors develop a conceptual model that links Web site and consumer characteristics, online trust, and behav-ioral intent. They estimate this model on data from 6831 consumers across 25 sites from eight Web site categories, using structural equation analysis with a priori and post hoc segmentation. The results show that the influences of the(More)
Online trust is important in both business-to-business and business-to-consumer e-business. Consumers and businesses, feeling the pressure of economic downturn and terrorism, increasingly look to buy from and do business with organizations with the most trusted Web sites and electronic networks. Companies' perception of online trust has steadily evolved(More)
In this study, we applied for the first time a multivariate analysis to describe the anatomy of cerebellar molecular layer interneurons. Forty variables extending over a variety of morphological features (geometrical, topological, and metrical) were obtained from a three-dimensional reconstruction of 26 rat rapid Golgi-stained neurons. The subsequent(More)
We propose that the Internet can enable trust based marketing through accurate and complete information and advice. We concentrate on shopping advice and develop a virtual personal advisor as an important component of trust building. Bayesian utility and segmentation models are used to make recommendations and a dialogue-based computer graphical user(More)
This research investigates the determinants and role of consumer trust in e-business. It examines consumer perceptions of trust in a Web site and addresses the following key research questions: What factors influence consumer trust in a Web site and what specific Web site trust cues are associated with these factors? How does trust affect consumer(More)
In this paper we propose that the Internet enables trust based marketing through accurate and complete information and advice. We concentrate on shopping advice and develop a virtual personal advisor as an important aspect of trust building. We describe a Bayesian choice model and dialogue based computer interface to instill belief and confidence in the(More)
The purpose of this study is to examine factors affecting consumers' acceptance of mobile marketing across two global markets. Drawing upon technology acceptance and uses and gratifications theories, we develop and estimate a conceptual model of the influences of antecedent factors (including risk acceptance related to the mobile platform and personal(More)
This paper addresses a central research question: Are there differences in the determinants and role of online trust across Web sites and consumers? To address this question, we develop a conceptual model that links consumer perceptions of Web site characteristics and consumer characteristics to perceptions of trust in a Web site, and links online trust to(More)