Fabrizio Salvador

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In order to survive, a great number of small companies are forced to offer a wide product variety and often to respond to the market with customised solutions. At the same time, fast delivery is often a key to win orders. As a result, a vital challenge for these companies is to overcome the trade-off between product variety and delivery time, without(More)
The practice of configuring products to individual customer orders has found application in a variety of industry contexts, but little is known about the specific capabilities that firms develop to successfully compete when offering configurable products. Our research begins to fill this gap in the context of industrial equipment manufacturing. Drawing from(More)
Mass customization (MC), i.e. offering customers exactly what they want without losing in operational efficiency , has been positioned as a viable business strategy in ecommerce for many years. Still, many companies have failed in implementing profitable MC. We explain these failures by the lack of strategic capabilities in these firms and examine their(More)
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