Fabrizio Salvador

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In order to survive, a great number of small companies are forced to offer a wide product variety and often to respond to the market with customised solutions. At the same time, fast delivery is often a key to win orders. As a result, a vital challenge for these companies is to overcome the trade-off between product variety and delivery time, without(More)
Mass customization (MC), i.e. offering customers exactly what they want without losing in operational efficiency , has been positioned as a viable business strategy in ecommerce for many years. Still, many companies have failed in implementing profitable MC. We explain these failures by the lack of strategic capabilities in these firms and examine their(More)
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