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Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use
The integrated model proposed and tested in this study shows that the HBM, when combined with the TAM, is able to predict Internet use for health purposes, suggesting that TAM dimensions have a significant mediating role in Internet health management.
Antecedents of Green Brand Equity: An Integrated Approach
A steady demand for green products from concerned consumers has led companies to introduce new product lines that match or exceed consumer environmental concerns. Nonetheless, not all the
Self-schema and self-discrepancy mediate the influence of Instagram usage on body image satisfaction among youth
The results revealed that appearance self-schema and self-discrepancy mediated the effect of Instagram usage on body satisfaction, and this mediation effect varied depending on the Instagram users' self-esteem level, such that the negative effect of photo-sharing site's usage through self- Schema and Self-Discrepancy became stronger for those with a lower level of self- esteem.
Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach
The aim of this study is to expand the existing understanding of green consumers' behaviour by proposing and testing an integrated conceptual model that explores the influence of consumers' personal
Controversial product advertising in China: perceptions of three generational cohorts
China is a country that has undergone a wide range of significant changes over the last 30 years, economically, politically, and socially. Major events not only have an important effect on the
Demographic and Lifestyle Profiles of Ethnocentric and Non-Ethnocentric Urban Malaysian Consumers
The globalization of markets presents considerable challenges and opportunities for domestic and international marketers. This has led to a renewed interest in the effects of consumer ethnocentrism
Shopper perception and loyalty: a stochastic approach to modelling shopping mall behaviour
Purpose – The study of shopping mall patronage behaviour includes concepts such as mall attributes and attractiveness, motivations and patronage choice. The purpose of this paper is to examine the
Consumption patterns and silver marketing: an analysis of older consumers in Malaysia
Purpose – The purpose of this paper is to examine the expenditure patterns of grey or older consumers with comparisons among different demographic groups to establish important factors in terms of
Purchase Behaviour of Consumers of Functional Foods in Malaysia: An Analysis of Selected Demographic Variables, Attitude and Health Status
This paper investigated the antecedents of the attitude that influenced the purchase frequency of functional foods among consumers in Malaysia, in which health status, as a moderator, was tested. In