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On the automatic activation of attitudes.
The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. Expand
Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
The effects of word-of-mouth (WOM) communications and specific attribute information on product evaluations were investigated. A face-to-face WOM communication was more persuasive than a printedExpand
The Role of Customer Gratitude in Relationship Marketing
Most theories of relationship marketing emphasize the role of trust and commitment in affecting performance outcomes; however, a recent meta-analysis indicates that other mediating mechanisms are atExpand
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts
Because products are rarely described completely, consumers often form inferences that go beyond the information given. We review research on the processes, bases, and the judgment contexts in whichExpand
The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
In an attempt to bring consumer psychology theories into research on the timing of repurchase of consumer durables, the authors suggest that attitude functions (knowledge, value expressive, socialExpand
The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference
Preference formation involves comparing brands on specific attributes (attribute-based processing) or in terms of overall evaluations (attitude-based processing). When consumers engage in anExpand
Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective
Several studies have shown that pioneering brands are preferred to later entrants. The “pioneering advantage” is remarkably robust and has been observed across a wide variety of products andExpand
The Role of Selective Information Processing in Price-Quality Inference
This research investigates the effects of the amount of information presented, information organization, and concern about closure on selective information processing and on the degree to whichExpand
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
An experiment investigated the relation between inference and persuasion. Subjects were exposed to an ad in which presence or absence of conclusions and level of involvement were manipulatedExpand
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
Abstract Attitudes serving the social-identity function relate nonsocial objects (e.g., products) to social objects (e.g., people). As new products tend to be more exciting than old, familiarExpand