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Consumer complaint behaviour of Asians and non‐Asians about hotel services: An empirical analysis
Purpose – This paper aims to test the differences in the consumer complaint behaviour of Asian and non‐Asian hotel guests in terms of culture dimensions. It also aims to examine the relationshipExpand
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Information content of television advertising in China: an update
The current study was an update of Chan's (1995) study of television advertising conducted in 1993 in China. A content analysis of 386 Chinese television commercials in 2002 was conducted. The ResnikExpand
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An Exploratory Content Analysis of Product Placement in Top Grossing Films
ABSTRACTThe current study examines the prevalence and characteristics of brand appearances in the top grossing films broadcast in the United Kingdom (U.K.) and Hong Kong (H.K.). An average of 13Expand
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Antecedents of product placement effectiveness across cultures
Purpose – The purpose of this paper is to contribute to the marketing literature by developing and testing a conceptual model to examine the effects of product placement across a country low inExpand
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The use of humor in television advertising in Hong Kong
Abstract The use of humor in advertising has been well researched in Western countries. However, the study of it in Chinese societies is still in its infancy. This study aims to investigate theExpand
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A Critical Realist and Multimethodology Framework for Product Placement Research
This article contributes to the existing literature by examining the appropriate philosophical and methodological foundations for research in marketing communication that has yet to be discussed. InExpand
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Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong
Even though young adults are a major audience of films and the main target group for product placement, very few studies explore how youngsters across cultures perceive and interpret this marketingExpand
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Processing of product placements and brand persuasiveness
Purpose – The purpose of this paper is to contribute to literature on marketing communication by exploring the roles of depth of processing and the dispositional factor, need for cognition (NFC), onExpand
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Consumer perceptions on product carbon footprints and carbon labels of beverage merchandise in Hong Kong
Abstract The increase in beverage production and consumption has received significant attention in environmental sustainability especially in terms of carbon emission. However, there has been a lackExpand
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