Evava S. Pietri

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OBJECTIVE The relation between weighting of valence information in attitude generalization and evaluation of novel/hypothetical situations was explored. METHOD Undergraduate participants played a computer game requiring them to learn which stimuli (beans) would increase/decrease their points. Later, participants classified the valence of game beans and(More)
Whenever individuals evaluate a novel object or situation, they must integrate its positive and negative aspects. We argue that such valence weighting is essentially an exercise in attitude generalization. Individuals must weigh how much the novel stimulus resembles past occurrences that proved to be positive versus past incidences toward which they have a(More)
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