Evangelia Mantzari

Learn More
In this paper, we describe the conditions and the issues raised by the development of Social TV and its systems that support communication and virtual socialization among viewers. Some initial indications are provided regarding the establishment of virtual communities in the TV setting and their potential for the participants. Finally, we briefly discuss(More)
In this paper we examine the effectiveness of a new format of interactive advertising with respect to the user's interest and preference for a product while watching a TV program of relative importance. More specifically, our objective was to test a new ad format for interactive digital television in comparison to an established one and examine how the(More)
  • 1