Eunkyu Lee

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I n today's multibrand, multichannel marketplace, optimal channel design involves issues such as distribution intensity, channel exclusivity, vertical and horizontal coordination, and online–offline mixed structures. We investigate how a firm's choice in these design issues affects its profitability under varying levels of brand and outlet differentiation.(More)
The purpose was to analyze a large-scale database, a national sample of 1108 heads of households collected by AT&T, to show that behavioral frequencies of the activities of consumer diary panelists may regress toward the population mean during the diary-keeping period given social desirability bias produced by the conditioning effect of keeping diaries.(More)