EunHee Park

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As companies and organizations increasingly rely on on-line, user-supplied data to obtain valuable insights into their operations, sentiment analysis of textual data has proven to be a most valuable resource. To understand how sentiment analysis can be used effectively, it is important to identify what types of sentiment analysis could be employed during(More)
This research explores the repurchase intentions of technology consumers who have experienced malfunctions of purchased products. Identifying the theoretical factors associated with repurchase intentions is essential for testing the applicability of technology adoption research within the context of different product lifecycles. Also, it is an important(More)
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