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  • Andrew A. Strasser, Joseph N. Cappella, +4 authors Caryn Lerman
  • Psychology, Medicine
  • Nicotine & tobacco research : official journal of…
  • 2009 (First Publication: 1 March 2009)
  • INTRODUCTION Antitobacco media campaigns using public service announcements (PSAs) have shown promise in reducing smoking initiation and increasing intentions to quit. Research on what makes anContinue Reading