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A successful website not only contains useful information but also displays this information in a way that is easily recognized by its users. One way to accomplish this is by investigating users' visual preferences when using a web page. While each user may have unique tastes, they all can be organized into demographic groups with associated visual(More)
This project examined the effectiveness of bricklets on Fidelity Investments NetBenefits web platform. Grounded in previous research, five hypotheses were developed to investigate demographic differences in web design preferences between male and female users in various age groups. Through a laboratory experiment using an eye tracker, the results of this(More)
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