Erik Wallin

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An important issue in Internet marketing is the possibility of designing autonomous agents that are able to interpret subjective values in goods and services. From the customer's point of view, it is important to evaluate all aspects linked to the product before purchasing, not only easily identified objective parameters such as price. From a marketing(More)
The paper is about personalization system applications in different kind of settings. The studied systems utilize descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. Data and experiences from action research, covering three different product areas – sports retailing, online(More)
The purpose of this case study was to explore the socio-technical contexts of mobile service development within a network, the Mobile Arena Cluster functioning in Malmö, in the South of Sweden. The main research question was: how do the members of the Mobile Arena Cluster develop Mobile services. In order to answer the question, it was necessary to research(More)
The paper is about a personalization system that utilizes descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. Data from almost two million unique visits on the website of one of Sweden's largest online recruitment services are analyzed. The first time a visitor enters the website,(More)
In this thesis a comparative study of Sweden and Thailand was conducted in order to find out why Sweden is top-ranked and Thailand low-ranked on an e-learning readiness scale. More specifically, I was focusing on the net universities in Sweden and in Thailand. The net universities and the countries were contrasted in order to find out, not only if the(More)
Today's increasing information supply raises the need for more effective and automated information processing where individual information adaptation (personalization) is one possible solution. Earlier computer systems for personalization lacked the ability to easily define and measure the effectiveness of personalization efforts. Numerous projects failed(More)