Erica van Herpen

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Although front-of-pack nutrition labeling can help consumers make healthier food choices, lack of attention to these labels limits their effectiveness. This study examines consumer attention to and use of three different nutrition labeling schemes (logo, multiple traffic-light label, and nutrition table) when they face different goals and resource(More)
Immersive virtual reality techniques present new opportunities for research into consumer behavior. The current study examines whether the increased realism of a virtual store compared to pictorial (2D) stimuli elicits consumer behavior that is more in line with behavior in a physical store. We examine the number, variety, and type of products selected,(More)
Despite considerable research on nutrition labelling, it has proven difficult to find a front-of-pack label which is informative about product healthfulness across various situations. This study examines the ability of different types of nutrition labelling schemes (multiple traffic light label, nutrition table, GDA, logo) to communicate product(More)
Acknowledgments We thank the Consumentenbond (Dutch consumers' organization) for their help with the data collection. In particular, we thank Ronald Luijk and Maran Kniese for their support and for many stimulating discussions. We also thank Kathelijne Prinsen for her help in constructing the items used in the first study, and for performing the interviews(More)
We would like to express our thanks to Brian Wansink, both for his insightful comments on this research, and for providing us with the stimuli used in the Hoch, Bradlow and Wansink (1999) study. Abstract Retailers need to decide on the content and structure of their product assortments, and thereby on the degree of variety that they offer to their(More)
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