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Digital inclusion with the McInternet: would you like fries with that?
- Alexandre Sacchi, Emerson Giannini, Regiane Bochic, Nicolau Reinhard, Alexandre B. Lopes
- Business, Computer Science
- 1 March 2009
This paper examines how a well-orchestrated plan implemented by McDonald's/Brazil to offer free Internet access to its customers, many of them using computers for the first time, helped to decrease that country’s digital divide. Expand