Elzbieta Lepkowska-White

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Introduction The Conceptual Model Vendor Characteristics Perceived Security of Transactions and Concern for Privacy Consumer Characteristics Data Likelihood of Electronic Exchange (PUR) Model Development Results Additional Analyses Implications of the Study and Future Research Footnotes References About the Authors
In its current form, the Internet is primarily a source of communication, information and entertainment but increasingly also a vehicle for commercial transactions. An understanding of reasons for purchasing on the World Wide Web is particularly relevant in the context of predictions made regarding electronic shopping in the future. In the paper, the(More)
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